Growth does not stop when a customer buys.
Map the first week
List what a new customer needs to know: login details, next steps, contacts, setup instructions, training resources, and success milestones. Keep the first week simple.
Send a strong welcome email
Confirm the purchase, explain what happens next, introduce the support path, and link to the most important resource. The message should reassure, not sell.
Create milestone messages
Trigger emails when setup is incomplete, training is watched, a first project is launched, or a result is achieved. Milestone messages match the customer situation.
Measure onboarding
Track activation rate, time to first value, support tickets, training completion, and early churn. Improving onboarding often creates more growth than more acquisition.
